Users take tablets just about anywhere

Lenovo
02-15-2012

Users take tablets just about anywhere

As the popularity of the devices continues to grow, tablet owners are finding new uses for them all the time. As a result, tablets are being found all over -- often where one wouldn't expect them, according to the results of a survey conducted by marketing firm Rosetta.

In taking a close look at how tablets are used in the home, researchers find the living room to be the most popular place for the devices, as cited by 81 percent of respondents.

More surprising is the fact that 24 percent of respondents say they've taken their tablets to the bathroom, while 68 percent say the devices get the most use in the bedroom.

"The breadth of places people are using tablets is also interesting. We expected usage in the living room, kitchen, etc., but didn’t expect such high percentages in the bedroom, bathroom and even outside the home," Rosetta consulting partner Jay Lichtenstein says.

Other popular areas for tablets include the home office, which was highlighted by 41 percent of respondents, and the kitchen, as cited by 34 percent.

Expanding tablet use may be the direct result of increased sales for the devices. A new report from BI Intelligence predicts that 500 million units will be sold per year by 2015.


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