Ultrabooks need high-quality displays, expert says

Brooke Crothers, tech writer and contributor to news provider CNET, doesn't believe the Ultrabook™ is quite where it needs to be to guarantee success. One feature that Crothers thinks will be crucial to the Ultrabook is a high-quality display.

"A lower-quality display can be a deal breaker for consumers in the age of the iPad®, which boasts a high-quality, high-resolution in-plane switching (IPS) display," Crothers writes for CNET.

IPS is already used in the majority of tablet computers available, including the iPad and various Android™ devices. Crothers notes that IPS is superior to other display technology because it offers better viewing angles and contrast, two characteristics that have become increasingly important with the growth of mobility.

Crothers points out that a handful of Ultrabooks do already use IPS display, but these tend to be high-end devices that cost around $1,400. Ultrabook manufacturers must consider incorporating the technology on lower-end devices in order to ensure they're competitive in a struggling laptop market.

Another report from TechCrunch asserts that the Ultrabook is by no means a finished project. The device, which was introduced by Intel® in 2011, still has significant room for growth and will likely undergo a series of changes in order to keep up with consumer demand.