Ultrabook prices could be influenced by tablets
One thing the rise of tablet computers has shown is that consumers are interested in lower price tags -- and now expect as much when shopping for technology. With this in mind, according to one industry observer, Ultrabook™ manufacturers could learn a thing or two from the tablet.
Writing for MarketWatch, columnist Therese Poletti asserts that cost will be a major factor in the Ultrabook's success. During the last two years, consumers have gotten used to the $500 price range for tablet computers. Though the Ultrabook boasts more power and capabilities than the tablet, consumers may no longer be willing to shell out the big bucks for newer technology.
The message has evidently already been heard by some manufacturers. Early Ultrabook models have typically cost around $1,000, but those prices are coming down, with some manufacturers eyeing a sub-$700 Ultrabook by the end of 2012.
Notebook sales have been slowing in recent years, due largely to the prominence of tablet computers. However, according to research firm NPD DisplaySearch, the Ultrabook could give the notebook market a much-needed boost and turn those slowing sales around.