Tablets users are 'most engaged' in video
In a study of Ooyala customers collected between July 1 and September 30, 2011, the company finds that tablet owners are likely to be "most engaged" when watching video, meaning they tend to watch videos anywhere from one-quarter of the duration to the end.
Desktop computers still hold the edge in terms of total video watched. However, on average, desktop owners are the least likely to finish watching a video, with fewer than 20 percent of this audience regularly viewing a video to its completion, according to the report.
Desktop owners also tend to watch shorter videos, as the study finds that video lasting three minutes or less accounted for 52 percent of this audience. In contrast, these types of videos only accounted for 29 percent among tablet owners.
From video watching to online shopping to gaming, tablet computers have disrupted the way people interact with their technological devices. As the technology continues to expand, so too will its role in our daily lives, experts say.