Tablets, smartphones affecting TV habits in different ways

Lenovo
11-30-2011

Tablets, smartphones affecting TV habits in different ways

Mobile devices, such as smartphones and tablet computers, have begun to affect the way that people watch television. However, though both devices are having an impact on people's TV-watching habits, they are making their presence known in different ways.

According to a study from telecommunications firm Orange, smartphones are generally viewed as a complement to TV consumption, while tablet computers are seen as replacements. In a survey of European smartphone and tablet users, the study found smartphone users are actually watching more TV as a result of their mobile use.

Tablet owners, on the other hand, are using their mobile devices to supplant their TV-watching habits. According to the report, 35 percent of tablet users in the UK watch on-demand content, and 40 percent stream video content. Additionally, 39 percent indicate they are using their tablets to watch TV programs.

Television isn't the only entertainment platform that mobile devices are impacting. Since its introduction into the market in April 2010, the tablet has also affected the way people play video games and browse the web, among other activities. As the technology continues to move toward the mainstream, it will likely alter people's media consumption habits in other ways as well.


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