Tablets changing online shopping habits
Several years ago, smartphones ushered in a new wave of online shopping. Constantly equipped with the internet at their fingertips, consumers were afforded the ability to shop whenever they wanted, wherever they wanted. Tablet computers have taken this trend even further, expanding on the consumer's ability to research products and ultimately make purchases.
Smartphones are fine devices for online shopping, but some users find it difficult to pull the trigger on an item when seen on a 4-inch screen. The tablet remedies this. With a screen sized anywhere between 7 and 10 inches, the tablet affords consumers a more fulfilling shopping experience, enabling them to get a more accurate picture of what they're purchasing.
With the internet becoming a bigger part of people's shopping habits, the tablet can play a significant role. According to a September 2011 study from Forrester Research, tablet users are inclined to make bigger, more frequent purchases than smartphone and traditional PC users.
This is a trend not lost on retailers. Many companies have capitalized on the arrival of the tablet, redesigning their websites to cater to the screen size and the touch capabilities of the technology. As the devices' popularity continues to grow, it is all but certain that both retailers and consumers will get on board with tablet shopping.