
07-21-2011Tablet traffic increases in AsiaThe worldwide adoption of smartphones and tablets has transformed the way people access and share information. This idea may be best illustrated by the increasing proportion of internet traffic coming from mobile devices. Recently released data from digital analytics firm comScore indicates that tablets are becoming an increasingly popular source of traffic, particularly in Asian markets. Due to the maturity of the technology and its market penetration, smartphones were initially responsible for the notable increase in mobile internet traffic. But comScore research indicates that tablets may be closing the gap on the alternative. According to the study, tablets accounted for 42 percent of non-computer traffic in Hong Kong in May. Similar trends were observed in Malaysia and Singapore, with tablets claiming 30.8 percent and 27.7 percent, respectively. These findings may have significant implications for tablet manufacturers, as many of the world's leading enterprises establish operations in the Asian market. Research from CB Richard Ellis real estate indicated that 191, or approximately 70 percent of the world's leading businesses, now have offices in Hong Kong. Singapore was close behind, home to 189 top companies. |