Tablet sales influenced by pricing, name recognition
Growing at a phenomenal rate and being one of the most-discussed technologies available, tablet computers in general are in a very good place, and the tablet market overall continues to expand. What's less clear, however, is a company's success within the market. Some names have emerged as dominant in the industry, while others have foundered before even getting off the ground.
According to a report from technology news provider PCWorld, there are several factors that influence a tablet's success, with name recognition being the biggest. Consumers tend to gravitate toward names they're familiar with, which proves challenging for an otherwise unknown brand to make much noise in the crowded tablet market. That is, unless said brand can leverage the second-biggest influential factor -- price.
Developments in recent months have shown that consumers are looking for tablets at lower costs. The ability to provide a quality product at a lower price will be essential as the tablet market grows and becomes even more competitive. The leaders likely to emerge will largely depend on the brands that can structure their strategies to appeal to these key interests.