Tablet owners want more news
During the past few months, industry observers have mused over the possibility that tablet computers would reignite an interest in the foundering publishing industry. Now, according to a report from the Association of Magazine Media, not only are tablet users interested in this new era of digital media, they apparently can't get enough of it.
Conducted by independent research firm Affinity, the study finds that, of the more than 1,000 mobile magazine readers surveyed, 90 percent are consuming more news since purchasing a tablet computer or an e-reader. What's more, 63 percent of respondents say they want more content in digital formats.
Browsing digital content on these devices has its clear advantages. For starters, many tablet and e-reader users appreciate that they can read past issues of magazines and newspapers without having to maintain stacks upon stacks of old paper. The digital format also enables these users to archive and share articles or entire issues more easily.
However, the sudden rise of mobile technology may not be all silver lining for the publishing industry. According to an earlier Pew Research Center study, tablet owners want more digital news content, but they still don't want to pay for it. This indicates that publishers may need to continue developing strategies to generate revenue from this new-found interest.