Tablet owners don't stop at one
Tablet computers have a tendency to attract repeat buyers, as high enthusiasm for the technology, coupled with a rapid upgrade cycle, keeps people coming back for more, according to a study from market analysis firm Maritz Research.
In a report highlighting the study, Forbes notes that of the tablet owners Maritz surveyed, one-third plan to purchase another tablet within the next six months, even though 11 percent of respondents had bought their devices within the last three months.
Tablet computers also tend to be a family matter, evidently, as Maritz's study finds that the mobile devices create demand within the household. Once one family member has a tablet, others will often want one as well.
"So many people are coming back for more," says Michael Allenson, senior strategic consulting director at Maritz, according to Forbes. "When one person gets one, someone else wants one. … People are saying I need multiples of these."
Today's generation of tablet computers has only been on the market since April 2010, but people are already planning to make the upgrade. This will be evident in 2012, when, according to research firm Gartner, more than 100 million tablets will be sold worldwide.