Retailers getting on board with tablets
Just as various enterprise sectors are discovering the convenience of tablets in the workplace, retailers are also finding a place for the technology, as several of the world's top stores are now utilizing tablet computers to enhance the shopping experience.
Macy's is one example of a retailer adjusting to 21st century technology. The department store, along with its subsidiary Bloomingdale's, has revealed that it will introduce tablets and other hand-held devices in select merchandise areas in fall 2011. The tablets will be used to demonstrate product features and help customers research merchandise in the stores' jewelry, cosmetics, shoe and other departments.
Additionally, the retailers will also equip furniture and mattress delivery associates with tablets, which will be used to plan daily routines, map delivery routes and access transaction information.
In the digital world, online retailer Amazon.com™ is also adjusting to the recent rise of tablets by redesigning its mobile website. According to the Wall Street Journal, Amazon is trying to improve the online shopping experience by creating a site that caters to the new technology.
According to research firm IDC, tablet sales are expected to reach 44.6 million in 2011 and 70.8 million in 2012. As this monumental growth continues, businesses that adapt to the new technology may find they can introduce a new element to the shopping experience.