PC makers returning to their roots

Lenovo
12-14-2011

PC makers returning to their roots

Despite the popularity of tablet computers, many PC makers are going back to what they know best and again focusing on building more traditional computers, according to a report from technology news provider DigiTimes.

For some, the tablet market has become a pipe dream, as few have managed to find their early niche and attract a sustainable user base. DigiTimes notes that this has forced many manufacturers to reconsider their positions and abandon plans for tablet devices.

Of course, as the saying goes, you can't go home again, which seems to be a point not lost on PC manufacturers. The introduction of the tablet has changed the state of the industry, pushing portability and efficiency to the forefront. As a result, many manufacturers are now turning their attention to Ultrabook™ computers.

DigiTimes states that the Ultrabook could prove more profitable than traditional notebooks. Ultrabook models are often made from cheaper parts and have many features that could attract a wide audience, including longer battery life and a convenient design. As a result, the potential profit margin for Ultrabook computers is significant.

According to research firm IHS iSuppli, the Ultrabook could account for 40 percent of notebook sales by 2015. Given these high expectations, it is possible that the Ultrabook has already established itself as the tablet of tomorrow.


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