On Netflix, tablet tops PC viewership
More Netflix subscribers are streaming video through their tablet computers than they are on traditional laptops and desktops, according to company CFO David Wells, representing a significant shift in the way people consume video on their electronic devices.
"We do see people enjoying a lot more of their viewing on tablets relative to the PC," Wells said during the company's fourth-quarter earnings call.
Wells did not report hard numbers concerning viewership, but technology news provider GigaOM points out that only a few months ago, PCs accounted for nearly 20 percent of Netflix's traffic.
Netflix CEO Reed Hastings added that given the high traffic coming in from tablet computers, his company is "investing heavily" in the technology, updating its interface for the various mobile operating systems on the market in an effort to improve the Netflix experience on tablets.
In November 2011, Netflix rolled out a newly designed application for tablets based on Google's Android™ operating system. The new app takes advantage of the tablet's capabilities, including touchscreen interface and screen size.