Men are from Mars, and they like tablets
The ways men and women interact with their electronic devices are shifting, but, according to a study from consumer market research firm Nielsen, the majority of tablet owners are male.
The study reveals that men represent 57 percent of tablet owners -- a slight decline from Nielsen's third quarter 2010 study, in which 61 percent of tablet owners were male.
E-reader ownership is decidedly slanted toward women, the study finds. Sixty-one percent of all e-reader owners are women -- a significant jump from the 46 percent in the third quarter of 2010.
The study notes that age demographics among tablet owners are also changing. In the third quarter of 2010, 62 percent of tablet owners were under the age of 34. As of the second quarter of 2011, however, that age bracket represents only 46 percent of tablet owners, while those over 55 years old account for 19 percent.
An infographic published in August 2011 by mobile app analyst Inneractive further explores the differences between men and women when it comes to electronic devices. According to Inneractive's study, women spend more time using mobile devices to browse entertainment and puzzle apps, while men prefer sports and action game apps.