Magazine looks to tablets for future success
While tablet computers continue to be snatched off the shelves by consumers, they are proving to be quite useful for magazines. According to a recent Masthead report, Gael Towey of Martha Stewart Living Omnimedia believes the company's plan to implement a tablet edition for its magazine is crucial for its success.
"You have to invest in the future if you want to be in the future," Towey recently said at the How Design Conference in Chicago.
Towey also said that the possibilities of a tablet edition of the magazine will prove beneficial to readers, including providing slide-shows, photos and videos for readers that "barely have to read the recipe," the report stated.
The magazine currently has 2.2 million readers and Towey hopes many will view the publication through a tablet in the future.
As tablets continue to be purchased at a rapid pace, research firm Gartner lowered its PC projection to 385 million units for the year from a 10.5 percent increase to a 9.3 percent growth, due to the adoptions of tablets and economic difficulties.