
11-09-2011Laptops still popular among younger generationsThough younger generations are typically among the first expected to latch onto a new technological trend, many Generation X and Y consumers appear hesitant to let go of their laptops in favor of a new tablet computer. According to a poll by Phoenix Marketing International, more than 70 percent of surveyed Americans between the ages of 13 and 24 say the laptop is their first choice when it comes to purchasing or receiving a computer. In contrast, fewer than 10 percent say they'd prefer a tablet. This highlights the conflicting feelings people seem to have about tablet computers. Though trendy and indisputably useful in a number of situations, many consumers -- especially those who need a computer for school or work -- are not ready to make the leap, preferring to opt for something they're familiar with and know will meet their expectations. This isn't to say that this group wouldn't be happy to accept a tablet computer. On the contrary, many consumers are interested in tablets for entertainment and media consumption, like watching video or browsing social networks on the go. However, as tablets are not yet viewed primarily as productivity tools, many are choosing to stick with what they know for the time being. |