Is there room for more expensive tablets?
In the short time that tablet computers have been available, manufacturers have tried a multitude of approaches to grab a bigger share of the market. Dual cameras, 3D capabilities, extra accessories -- each has seen its way to the market, but none has done enough to entice the masses of tablet-hungry users.
The one approach that does seem to be working is lower prices. In 2011, the market has seen the introduction of several low-cost tablets, which have managed to pull buyers away from industry leader Apple® and its $499 iPad®. These tablets, while affordable, often sacrifice some of the functionality of more expensive models -- which begs the question: If buyers are willing to pay less for simpler tablets, would they pay more for advanced devices?
This has not been the case so far, as several plus-$500 tablets have been introduced and quickly floundered. Consumers, it seems, are not yet comfortable purchasing these more expensive tablets, which do not have the reputation or recognition of the iPad.
However, this may change as the tablet market matures. Apple's grip on the market is loosening, and people are becoming more familiar with other devices. Eventually, this will lead to other manufacturers building their own loyal user bases, after which more expensive and advanced tablets could be introduced and subsequently received with enthusiasm.