Intel tempts consumers with Ultrabooks
In order to draw attention to the devices it helped create, Intel® has launched a new campaign to promote Ultrabooks by formulating some very interesting giveaways.
The company has dubbed the initiative Ultrabook™ Temptations and is now conducting so-called experiments all around the world to see what consumers will do to get their hands on one of the cutting-edge notebook computers.
In one instance, for example, an Ultrabook was encased in safety glass in a public marketplace with a hammer nearby. A sign placed on the case enticed passersby with the message "Break Glass for Ultrabook." According to videos posted by Intel, some people weren't sure what to do, but others took the initiative and smashed their way to a new computer.
Intel buried an Ultrabook in the sand at a beach for another one of the temptation experiments.
Ultrabooks have already garnered plenty of praise on their own -- without the theatrics -- as consumers have embraced their lightweight and streamlined designs. Gartner predicts that the overall PC market will grow 4.4 percent this year and be driven by the sale of Ultrabooks run on Intel's forthcoming Ivy Bridge platform, set to be released in the next few months.