Intel refocuses mobile business with new group

Intel® has revealed that it plans to reorganize elements of its mobile business, merging four existing units into one Mobile and Communications Group (MCG).

According to Intel, MCG was established in an effort to improve research and development initiatives related to phones, tablet computers and other mobile devices. The new division will be headed by Mike Bell, who has experience in the mobile industry from his time at Apple®, and Hermann Eul, who joined Intel when it acquired Infineon's mobile communications business.

Intel, so far, has struggled to make much headway in the mobile market, being beat out by the likes of Qualcomm® and others that make chipsets based on the ARM architecture. By establishing MCG, Intel undoubtedly aims to reverse this trend, leveraging Bell and Hermann's expertise to create a "compelling user experience by providing optimal hardware, software and connectivity ingredients as well as complete solutions," according to an Intel memo.

Despite its troubles in the mobile market, Intel has maintained its position as the largest chipmaker for traditional PCs. As of November 2011, Intel enjoyed an 82.3 percent share of the laptop processor market, well above its nearest competitor, AMD, with 17.6 percent market share, according to research firm IDC.