Intel offers Ultrabook support to small manufacturers
Demonstrating its support for the technology as well as its attempt to reach a wider audience, chipmaker Intel® reportedly plans to help smaller manufacturers build their own Ultrabook™ computer models, according to technology news provider CNET.
In addition to the bigger brands already releasing Ultrabooks or planning to do so in the near future, Intel believes leveraging smaller PC manufacturers will help establish an audience for the technology in regional markets. CNET reports that Intel will put these companies in touch with some of the world's largest original design manufacturers, such as Foxconn, Pegatron and others.
Intel, which trademarked the name Ultrabook, has a lot riding on the technology's success, as the chipmaker has already established a $300 million fund to support the development of the technology and has been actively involved in marketing campaigns to promote it.
For its part, Intel evidently has high hopes for the new ultra-slim, highly portable computing device, estimating that Ultrabooks will account for as much as 40 percent of the consumer notebook market by the end of 2012.