Intel going all in with Ivy Bridge

Chipmaker Intel® is planning to make some noise now that its long-awaited Ivy Bridge chipset has finally hit the market. Though publicity is something Intel rarely struggles to find, it seems like the company is looking to be more vocal than usual with this new technology.

At the Intel Solutions Summit in London, Intel global vice president of sales and marketing Gary Pearson admits that his company wasn't as bullish with Ivy Bridge's predecessor, Sandy Bridge, as usual, CRN reports. This is because Intel was gearing up for the launch of Ivy Bridge, which the company expects to be a big part of its near-future success.

Perhaps the most important aspect of the quad-core Ivy Bridge processor is the role it will play in next-generation Ultrabook™ computers. Intel has been especially vocal about the Ultrabook, promoting the technology as the next big thing to hit the PC market.

Second-generation Ultrabooks will be based on Ivy Bridge, which is said to boost the devices' performance and lengthen their battery life. Some Ultrabooks are expected to run for up to nine hours on a single charge.

According to Intel desktop product manager Scott Pendrey, in an interview with TechWorld, the first Ivy Bridge-based Ultrabook will be available June 5.