Intel eyes Chinese mobile market

Though Intel® has struggled to have much of an impact on the American mobile market, the chipmaker is apparently not ready to throw in the towel just yet. Technology news provider ITworld reports that Intel has set its sights on China with a goal of boosting its mobile standing overseas.

According to ITworld, Intel is partnering with the likes of Lenovo® and Motorola in an effort to stake its claim in the Chinese smartphone and tablet computer markets. Intel is reportedly developing new chips that emphasize energy efficiency and processing speeds -- two elements that are key to the mobile market.

The Medfield chipset is at the heart of Intel's mobile strategy. According to the report, Intel plans to demonstrate the capabilities of the Medfield technology, which was introduced in 2011, on tablets and smartphones at the upcoming Intel developer forum in Beijing.

Sean Maloney, Intel China's chairman, tells members of the Chinese social network Sina Weibo that the company plans to include its chips on tablets based on the Android™ operating system and eventually on Windows® 8 devices.

Intel does have an uphill climb in the mobile market, regardless of where it focuses its efforts. According to a March 2012 study from In-Stat, processors based on the ARM architecture currently dominate the global market, with the technology found on 73 percent of all mobile devices.