Google Catalogs for Android arrives in time for the holidays
Though the company may have been cutting it close, Google has finally announced the availability of its online shopping companion tool, Google Catalogs, for tablet computers based on the Android™ operating system.
Appropriately, Google introduced the new app, which has been available on the iPad® for several months, on Cyber Monday, the day when retailers encourage shoppers to make purchases online rather than in stores. The app includes more than 400 digital catalogs from more than 125 brands, including Neiman Marcus, Urban Outfitters, Macy's and others.
Like a paper catalog for the digital age, users can browse the free app in search of gift and decorating ideas and can make purchases directly from the mobile device.
"For years, millions of shoppers have browsed print catalogs," Google says on its website. "Google Catalogs brings this experience to the tablet -- making shopping even more fun, creative and engaging."
According to market research firm comScore, ecommerce spending grew 14 percent in the first 20 days of November 2011, compared to the same time in 2010. Much of this growth is attributable to new tablet users, who tend to be wealthier and more willing to make bigger purchases on their mobile devices.