Content consumption spikes on larger tablet computers
Providing the experience of a smartphone's touchscreen interface with computing power similar to that of a laptop, tablet computers have taken hold as users' go-to device for content consumption. With new tablets entering the market all the time, people are choosing the one that best fits their web browsing and information needs.
According to comScore's latest research, larger tablet computers have proven to be the popular choice for content consumption.
In February 2012, analysts say, 10-inch tablets experienced an average of 125 unique page views per device. Nine-inch models are close behind with 116 views. On the other hand, the average 5-inch device only accounted for 79 unique views.
"Although many factors -- such as demographics, content availability, connection speed and ease of portability -- may influence consumption levels, the results of this analysis highlight important questions for the industry as the tablet space develops," the report notes.
The size of their tablets is one thing device manufacturers are addressing. Consumers have demonstrated a preference for devices that are in the range of 9 to 10 inches. Devices smaller than 7 to 8 inches have struggled to gain any significant following.