Consumers using tablets, smartphones to access banking
As more consumers adopt smartphones and tablet computers, more people are using their devices to access banking information. According to a recent study of more than 2,000 respondents by YouGov Plc and Antenna Software, more than one-third access mobile banking information through this medium.
"While financial institutions around the world are reaching a growing number of consumers through current offerings, there is a significant opportunity for banks to develop and deploy a holistic mobile banking strategy to meet the needs of their entire customer base," said Jim Hemmer, president and CEO of Antenna.
Of those surveyed, 42 percent of mobile internet users who have used mobile banking in the past reported a positive experience, while 55 percent have or would prefer to check their available balance through a mobile device. Also, 43 percent of those surveyed currently use or would like to view their transaction history and 36 percent use or would like to locate the closest bank through their mobile devices.
Tablets are one of the fastest growing products on the market. According to market research firm the NBD Group, the number of tablets sold is expected to reach 55.7 million this year, and 174.4 million by 2014.