Canadian tablet ownership triples in 2011, study says
Tablet ownership among English-speaking Canadians reached 11 percent in the fall of 2011, according to a study from analysis firm Media Technology Monitor, nearly tripling from 2010.
News provider Canadian Business reports that the study found tablet ownership tripled among French-speaking Canadians as well, increasing from 2 percent in 2010 to 6 percent in 2011.
By comparison, a study from the Pew Research Center's Internet & American Life Project finds that tablet ownership in the United States almost doubled between December 2011 and January 2012, increasing from 10 percent to 19 percent amid strong holiday sales.
Media Technology Monitor highlights how Canadians use their tablet devices to watch television. Unlike in the United States, only a small number of Canadians watch TV on their tablets -- 2 percent of francophones and 3 percent of anglophones.
However, this may be changing, as more Canadians are watching TV online than in years past. According to the study, 20 percent of English-speaking Canadians watch TV online, up from 13 percent in 2010. As this trend grows, Canadians are likely to turn to their tablets for more media consumption.