Amazon redesigning website for tablets
Those still doubting the influence of tablet computers need only look at how high-profile business are reacting to the technology's unprecedented ascent. In addition to distributing the mobile devices to employees, many companies are also completely revamping their web formatting to cater to tablets.
Online retailer Amazon.com™ is reportedly working to become one of these companies. According to the Wall Street Journal, Amazon is retooling its website so it's better suited for mobile users.
While details on the redesign are sparse, the news provider reports that Amazon is removing some of the buttons on its website and enlarging its search box to allow easier browsing. By reconfiguring elements of its website, Amazon evidently is looking to streamline its services and optimize online shopping for consumers regardless of the device they're using.
Amazon is currently testing the new website with a select group of users and has not revealed when it will be publicly available.
The decision to redesign its website makes sense for Amazon given the strong growth of tablet computers and consumer trends shifting toward online shopping. According to research firm Forrester, U.S. ecommerce spending is expected to reach $278.9 billion by 2015, up from $176.2 billion in 2010.