All of Time's magazines moving to tablets by end of 2011
Another big-name publisher has recognized the growing audience available on tablets, with Time rushing to get all of its titles ready for launch in tablet format.
The company, which already supports tablet formats for its iconic Time magazine, as well as People, Fortune and Sports Illustrated, recently announced that it will adapt the rest of its titles to the technology. According to Maurice Edelson, enterprise vice president and a member of Time’s interim management committee, the move comes as the company has seen tablet computers evolve to meet its readers' needs.
“Now is the time for us to make this bold commitment. In the coming year, there will clearly be many more consumers using tablets, accelerating demand for content and driving advertiser interest. We are putting ourselves in a great position to take advantage of these opportunities,” Edelson said. “Having our entire portfolio available on tablets will create a significant new digital reach for our advertisers.”
As a publishing company, Time has already seen a warm reception from tablet owners. Sports Illustrated has seen its digital revenue growth reach double digits for two consecutive years, much of which is owed to its effective tablet format, according to Mashable.